Many jobtech platforms in Kenya, Nigeria and across Africa have more skilled people than local clients who can pay for them. So the most ambitious ones have started selling African talent globally.
This study shares what Fuzu and other platforms have learned about making that work.
1-click PDF download, 19 pages
Why Fuzu started selling African talent globally
For many jobtech platforms here in Africa, the home market is too small to grow into. Fuzu is a good example. It started in Kenya in 2015 as a careers site. It then grew into one of the largest in the country. Even so, its founder, Jussi Hinkkanen, reckons the whole market for hiring services in Kenya is worth $10-20 million a year. On top of that, around 150-200 recruiters compete for it.
As a result, Fuzu looked further afield. Today its global arm, Fuzu Atlas, puts together teams in Kenya, Nigeria and Egypt. These teams help AI companies in Europe and the US test and train their models. That market is far bigger. However, it’s crowded and changing fast with AI. Also, some buyers hold views about African talent that have nothing to do with the quality of the work.
This study follows Fuzu and other platforms we work with. It shows what it takes to win global clients. It’s written for founders. But it’s just as useful if you fund, support or study platforms that sell work abroad.
3m+
professional profiles on Fuzu
1,500
people found and ready to work in six days, for one Fuzu client
~250
skills on Fuzu Atlas’s price list, each with a set price
30 days
the trial project Fuzu Atlas runs before a contract grows
Source: Fuzu and Fuzu Atlas, as shared with Jobtech Alliance, 2026.
‘When you enter these discussions, that’s what they’re judging: “can I trust you?”‘
Jussi Hinkkanen, founder and CEO, Fuzu
What’s inside
- Why good pitches start with the client’s problem and save your platform for later.
- Why clients care most about trust and quality, and how fast the skills they pay for change.
- When to talk about price, and why it’s usually the market that sets it.
- How to answer the question ‘where is your team based?’
- How to find people fast when a deal comes in, without letting them down when one falls through.
- Why helping workers learn new skills is now part of running the platform.
About this study
We wrote this study from our work with Fuzu, Elewa, AfricaAI and Avala as they sell to clients outside Africa. Fuzu has more than 3 million user profiles. Jobtech Alliance invested in it in 2026. Its global arm, Fuzu Atlas, is based in Helsinki.
Related reading
- How do we bring global work to Africa? We create it, and we build trade routes
- The jobs paradox
- How platforms and workers can make the most from data portability
- What digital jobs are left for Africa in an age of AI?
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