Women
Data from 135,000+ users across 33 African jobtech platforms reveals a constant pattern: platforms with more women outperform the market. If women are underrepresented on your platform, you are missing out.
Find out how your platform fares.
The unit economics are impossible to ignore
32%
Higher LTV vs Men
29%
Higher Median Income vs Men
25%
Higher Median Monthly Retention
vs Men
It’s even better for the ecosystem as women reinvest up to 90% of their income into their families and communities, creating a multiplier effect that outpaces men-led economic growth
Why women drive better outcomes
Women are more reliable as users
Women offer supply reliability and GMV predictability most founders overlook. Women are twice as likely as men to earn nearly all of their income from a single platform. 70-80% see platform work as creating income opportunities that simply don’t exist offline. This means not only more reliable supply but lower churn and less reacquisition spend.
Flexibility makes women sticky
78% of women stay on platforms because they can control their hours, making flexible work design critical to reducing churn and increasing LTV.
Women arrive with strong fundamentals
67% of women on jobtech platforms hold a diploma or higher, vs 46% of men, creating greater potential for upskilling and platform stickiness, as well as faster onboarding, lower training costs and quicker adoption of new features. Women are also particularly skilled in high-revenue density sectors such as beauty, wellness, and creator marketplaces.
Where to start?
Marketing
If your highest-LTV users are women, you need to attract them. It’s the lowest-effort lever on this list — just ensure you’re not missing half the world.
Data Disaggregation
Collect (and dashboard) disaggregated data. If you don’t know how women engage, you can’t do anything about it.
You can also run a quick self-assessment with our Gender Inclusivity Assessment, which shows you exactly where to start for maximum impact.
Three big initiatives that will move the needle
Offer true flexibility
Hyperlocal geofencing and job-splitting build work around women’s lives. You get stickier users and supply predictability, not just a better product.
tes
Provide platform financing
Sell-first, buy-later models or equipment leasing let women start with $0. They become asset owners. You get activated users who can’t easily switch. This unlocks supply and increases GMV.
Build peer networks
WhatsApp communities or physical hubs that give real-time, peer-led support on client negotiation, pricing, platform use. Retention goes up. Support costs go down.
These platforms supported by Jobtech Alliance are thriving as women outperform men. So can you!
Want hands-on help? Get in touch