Across Africa, 44 million microenterprises keep markets moving. Most of the digital infrastructure built around them — payments, logistics, commerce platforms — wasn’t built with them in mind. We argue that jobtech belongs in that stack. This scan lays out the case, the evidence so far, and where the work still needs to happen.
What’s inside the Microenterprises Scan
- Who Africa’s microenterprises actually are, beyond the aggregate number
- Where jobtech platforms are already reaching them — and where they aren’t
- The business models, pricing structures, and product patterns that work for this segment
- What funders, operators, and policymakers need to do to close the gap
Who the Microenterprises Scan is for
Funders, operators, researchers, and policymakers working on jobtech, microenterprise development, or digital inclusion across Africa.
More on microenterprises here.
Jobtech Alliance is a research and ecosystem-building initiative focused on jobtech platforms across Africa, jointly implemented by BFA Global and Mercy Corps.