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Research & Resources

Here we collate key resources that are useful for jobtech platforms and others in the ecosystem. This includes the most valuable articles we’ve come across, and open-source resources useful for platforms and entrepreneurs

Jobtech Alliance Research

Jobtech Alliance Sector Scans

Green Jobs Jobtech Sector Scan 2025

This publication presents a compelling case for the expansion of green jobs in Africa and highlights the opportunity for investment in jobtech platforms to accelerate this growth. It seeks to inspire and guide action among investors seeking high-impact opportunities in jobtech platform companies, funders of green jobs and employment initiatives like the Jobtech Alliance, and innovators aiming to capture emerging opportunities in Africa's green job space.

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Digital Work Jobtech Sector Scan 2025

This publication presents a balanced perspective on digital work in Africa, emphasising the significant opportunity for strategic investment in jobtech platforms to unlock this sector’s potential despite the major disruptions already in play. It aims to guide and inspire action among investors pursuing high-impact opportunities in digital jobtech platforms, funders supporting employment initiatives like the Jobtech Alliance, and innovators seeking to capitalise on Africa's rapidly evolving digital employment landscape.

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Digital Creative Industry Sector Scan 2025

This sector scan dives into the types of platforms, and the mechanics of what makes digital creative platforms viable and scalable. We’ve mapped, interviewed, and evaluated over 60 platforms across five key markets—Kenya, Nigeria, Ethiopia, Senegal, and Uganda to understand how they are shaping job creation in the creative economy. We go beyond market hype to focus on clear income pathways and the factors that drive engagement and inclusivity.

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Jobtech Alliance Learning Studies

Learning Study #1: Platform Cutout

This learning study examines the "cutout" (disintermediation or deplatforming) phenomenon on job platforms, where users bypass the platform and engage directly in a transaction. It explores various approaches to address this issue: — from policing to the practicalities of value addition that founders need to consider, all the way to ruling out cutout risk by adopting new models such as vertical integration. The study draws lessons from the Jobtech Alliance's Venture Support work and broader engagement with the ecosystem.

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The micro-earners of Africa’s gig economy: supplemental income or survival strategy

When it comes to gig platforms in Africa, the loudest stories tend to live at the extremes. On one end, we hear about the breakout successes – the gig worker who turned a side hustle into a thriving business. On the other, we’re reminded of the harsh realities – platforms accused of failing to deliver decent work or liveable wages. Both narratives are true, and both are important. But in focusing on the extremes, we risk overlooking the ordinary: the quiet majority of gig workers who earn just a little, every now and then. Over the past four years, the Jobtech Alliance has gathered earnings data on tens of thousands of gig workers across the continent. Again and again, the data pointed to a striking reality: the largest share of workers earn only small, supplementary amounts — what we call micro-earning. This prompted us to look more closely, moving beyond the numbers to explore who these micro-earners are, why they earn what they do, and what role platforms play in their livelihoods.

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Lead Gen or Full Service? Lessons on Blue Collar Gig Matching from GoodayOn

GoodayOn has transformed job-matching in emerging markets by shifting from a basic lead-generation model to a full-service approach. By introducing fixed upfront pricing, carefully vetted providers, a fair matching system, and dedicated human support, the platform overcame low match rates and pricing challenges. In just one year, earnings and revenue tripled, match rates climbed to 95%, and retention reached 90% for both customers and providers. This learning study shares GoodayOn’s journey and offers an actionable toolkit for platforms looking to switch from lead-generation to a full-service model.

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Jobtech Alliance Landscape Scans

Platforms for Offline Work in Sub-Saharan Africa - Landscape Scan I

Platforms for offline work can play a key role both in making existing labour markets in Africa more efficient and effective, as well as creating new markets for labour. Platforms for offline work connect supply and demand for labour through the use of technology. Our goal for this landscape scan is to provide an introduction to jobtech for entrepreneurs, investors, researchers, and policymakers alike. It will shed light on the vast potential that jobtech has to enable the jobs of the future, but will also critically reflect on some of the challenges and dilemmas that are inherent to the growth of jobtech across Africa.

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Platforms for Digitally-Delivered Work in Sub-Saharan Africa - Landscape Scan II

Platforms for digitally-delivered work are platforms where work is both mediated and delivered online. Our goal for this landscape scan is to provide an introduction to jobtech for entrepreneurs, investors, researchers, and policymakers alike. It will shed light on the vast potential that jobtech has to enable the jobs of the future, but will also critically reflect on some of the challenges and dilemmas that are inherent to the growth of jobtech across Africa.

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Digital Services for Microenterprises in Sub-Saharan Africa - Landscape Scan III

Digital services for microenterprises are platforms that improve access to market, business performance, or productivity for self-employed individuals or microenterprises. These tools help improve microenterprises’ efficiencies and operations, increase revenue, and access new markets and customers. Our goal for this landscape scan is to provide an introduction to jobtech for entrepreneurs, investors, researchers, and policymakers alike. It will shed light on the vast potential that jobtech has to enable the jobs of the future, but will also critically reflect on some of the challenges and dilemmas that are inherent to the growth of jobtech across Africa.

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Tech-Enabled Skilling in Sub-Saharan Africa - Landscape Scan IV

Tech-enabled skilling comprises edtech platforms that equip people for the world of work. This sector aims to overcome the poor educational infrastructure available to many Africans through scalable tech-based platforms. Our goal for this landscape scan is to provide an introduction to jobtech for entrepreneurs, investors, researchers, and policymakers alike. It will shed light on the vast potential that jobtech has to enable the jobs of the future, but will also critically reflect on some of the challenges and dilemmas that are inherent to the growth of jobtech across Africa.

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Digital Tools for Worker Enablement in Sub-Saharan Africa - Landscape Scan V

Digital platforms that provide workers with tools that enhance their rights, benefits, and protections. The category does not include tools with no tech product or tech integration. Our goal for this landscape scan is to provide an introduction to jobtech for entrepreneurs, investors, researchers, and policymakers alike. It will shed light on the vast potential that jobtech has to enable the jobs of the future, but will also critically reflect on some of the challenges and dilemmas that are inherent to the growth of jobtech across Africa.

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Gender and Jobtech Landscape Scan

The Gender Landscape Scan explores women's engagement with digital platforms for work opportunities and provides practical strategies and recommendations to facilitate the development of gender-sensitive Jobtech platforms and ecosystems that truly work for women across various sectors.

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South Africa Jobtech Landscape

The South Africa Jobtech Landscape Report explores the dynamics of South Africa's evolving job market, highlighting the opportunities presented by the expansion of the gig economy, the potential of jobtech, and the challenges unemployed youth face.

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Gendered realities, inclusive platforms: What Women Need to Thrive in Jobtech in Africa

What if the biggest opportunities in Africa’s jobtech ecosystem aren’t where we’ve been looking? This report uncovers surprising patterns in how women earn, work, and navigate digital platforms, including insights that overturn common assumptions. For ecosystem actors shaping digital work in Africa, it offers a timely, evidence-based foundation for more inclusive and effective decision-making.

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Jobtech Alliance Refugee Research

Jobtech for Refugees

Jobtech Alliance's formative research on the opportunities and barriers for refugees in jobtech in Uganda. Learnings can be leveraged by jobtech platforms and entrepreneurs looking to effectively create job opportunities for refugee community.

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Leveraging Digital Platforms for Urban Refugee Employment

Learnings from research conducted with refugees in Kampala to improve the sector’s understanding of the skills, capacities, and job desires of refugees, and the challenges they face in obtaining employment.

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Empowering Refugees Through Digital Work: A Practical Guide to Facilitating Livelihood Opportunities

Digital work offers a transformative avenue for refugees to overcome traditional barriers, unlock economic potential, and achieve self-reliance. The handbook explores four key pathways—freelancing, remote employment, digital entrepreneurship, and content creation—that can empower refugees to participate in the digital economy.

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Digital Employment Pipelines for Refugees: A Systematic Review

This study provides a systematic review of four emerging digital employment pipelines— freelancing, remote employment, digital entrepreneurship, and content creation—and their potential to foster economic inclusion and self-reliance among refugees. Extending beyond the existing literature’s predominant focus on challenges faced and skill-building initiatives, this research examines the pivotal role of intermediary organizations in facilitating refugee access to these digital work opportunities.

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Jobtech Alliance Open Source Resources

PILOT (revamped) Quality of Work Measurement Tool

This is a lean revamped version co-created by sectorial experts, to be tested and updated by the end of 2025. Jobtech platforms and other organizations interested in building more inclusive jobtech can self deploy and administer this tool (with some adapting for specific company/ industry context) among workers on the platform.

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Jobtech Reading Library

List of most valuable articles and research we've come across that are useful as learnings for jobtech platforms, broader ecosystem members or anyone curious to understand more about jobtech space.

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e-Learning Course - Exploring Business Models in the Jobtech Sector

We launched an e-learning course in collaboration with VC4A and the Flip Podcast that delivers insights and case studies on the African Jobtech scene. The purpose of this course is to spotlight the nascent but rapidly growing jobtech sector in Africa and showcase different business models in the space. The course also shows how technology is playing a significant role in providing a solution to bridging employment and income gaps across the African continent.

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Other Resources

Strive chatbot

Business skilling chatbot tool for small businesses. It provides training and tips in mixed media format (text, images and video), on topics like how to improve operational efficiency, better manage finances, safely sell online etc. If you are interested to deploy the tool, please reach out directly to Strive team via contact details on the website.

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YES! Training Videos

Video content for skilling/ training on business management, soft skills etc. Available in English and Kiswahili, along with quizzes for testing. Please feel free to download the videos and self integrate into the learning/ skilling journeys you are building.

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