Research & Resources
Here we collate key resources that are useful for jobtech platforms and others in the ecosystem. This includes the most valuable articles we’ve come across, and open-source resources useful for platforms and entrepreneurs
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- Jobtech for Refugees in Uganda – Formative research on the potential of jobtech for refugees in Uganda, and the barriers to access (March 2023)
Tips for Running Marketplaces (both offline and digitally-delivered)
- Unlocking “Disruptive Power” For Your Marketplace – Excellent considerations for how your marketplace can really add value to customers and service providers.
- Super apps in emerging markets: The Grab & Gojek playbook – Lessons from highly developed jobtech markets
- The Anatomy of a Marketplace – Unpacking what’s under the hood in a typical marketplace
- Four Questions Every Marketplace Startup Should Be Able to Answer – Questions which help you define how your marketplace isn’t ‘just like all the others’
- How to Kickstart and Scale a Marketplace Business – Fantastic 8-parter on everything you can imagine to do with setting up a marketplace
- The Decision Frameworks Behind Fiverr’s Success with Micha Kaufman and Gigi Levy-Weiss – Excellent insight into the challenges of creating a service marketplace and Fiverr’s success
- Platform-Led Upskilling: How marketplace platforms can transform emerging markets by investing in skills development – How start-ups in Africa have integrated upskilling into their models, and opportunities for doing it more effectively
Tips for Start-ups Digitizing Microenterprises
- Why African platforms are adding financial services to their business models – The role that fintech might play in your jobtech start-up
- Three pain points of African platforms adding financial services to their business models – …with some advice on how to get it right
- Three business model changes to make African platforms work better for financially excluded workers and merchants – Tips for getting it right
Lessons on Workers, Upskilling, Rights and Benefits in jobtech
- Case studies of platform-based upskilling – Practical case studies from Caribou Digital about how to upskill workers on various platforms across Africa.
- The experience of platform livelihoods in the Global South: A literature review – An excellent reader on everything to do with the platform experience of workers in emerging markets
- The architecture of digital labour platforms: Policy recommendations on platform design for worker well-being – Comprehensive write-up on how platforms can empower or disenfranchise workers based on how they’re structured.
- Women in the gig economy: Paid work, care and flexibility in Kenya and South Africa – Research on experience of women on gig platforms in Africa
- How technology can improve emerging jobs in Latin America and the Caribbean – Lessons to-date from ecosystem-building around ‘workertech’, which they define as digital services that offer benefits, assistance, access to protection systems and/or defense of their rights to workers in emerging forms of employment
Lessons for Support Organizations in the jobtech space
- Operating digital gig platforms in different regulatory environments – This comparative assessment report explores the regulatory environments for digital gig work platforms in Kenya, Tanzania and Ethiopia. It focuses on, labor policies, taxation, consumer protection, licensing, digital infrastructure and investment restrictions.
- Support for Job Matching and On-demand Platforms Report – Analysis of job-matching and on-demand platforms in Kenya and Jordan to determine effects these companies and technologies have on jobs, particularly youth employment, and to offer recommendations for how to further develop the potential of this sector.
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